Turning Vision into Value
Your value proposition is the foundation of your marketing strategy. In fact it’s more than that; it’s how you connect what you do to the markets you serve. But all too often, products and services are developed without a clear understanding of customer needs, the problems they solve, or how you stand out from competitors. Business leaders and marketing teams become focused on their own narrative, losing sight of the first rule of marketing – you are not the customer. This disconnect is one of the primary reasons most start-ups fail.
Services
The specific needs of my clients are always the starting point of any conversation, however, engagements typically fall into the following areas:
Value Proposition
I work closely with you and your key stakeholders through a series of focused sessions to deeply understand and define your value proposition. The result is a clear, strategic document that becomes the foundation of your marketing plan, communications, and tactical execution, ensuring your message resonates with your target audience.
Value Activation
Once your value proposition is established, I help ensure your brand’s messaging is consistently and effectively communicated across all marketing channels and thought leadership platforms, creating a cohesive and seamless customer experience.
Marketing Strategy
Together, we develop a clear, actionable marketing plan that is right-sized to build brand awareness, engage your audience, and drive sustainable growth.
Marketing Audit
If your marketing function is already in place but unsure of its effectiveness, I offer a comprehensive diagnostic process to identify strengths and areas for improvement, so you can focus on the strategies that truly move the needle.
People Support
The responsibilities can feel overwhelming if you’re a new marketing leader or managing a small team. Through coaching and mentoring, I provide a safe and supportive environment, helping your marketing team grow and thrive with confidence.
Collaboration
Marketing is multi-faceted, so when specialist skills are required, I bring in a network of trusted experts who have earned my seal of approval. Resonant Marketing is part of an active community of professional services marketers including PSM Communications and Maxam Digital.
About
I’ve worked in B2B marketing for over 25 years in the HR and Talent industry, working for start-up, scaling, and global organisations such as SHL, Talent Q and Sova Assessment. I’ve built and led marketing teams, so I know first-hand what it’s like to operate at different inflection points on the growth journey and the challenges you face along the way.
I’m passionate about the process of building a company. My approach centres on aligning everyone toward a shared vision, ensuring that the customer is at the core of the marketing strategy. This focus drives meaningful results and lasting success.
With a fresh, external perspective; I ask the right questions, and maintain an unwavering focus on what’s best for your business.
Scenarios
for
collaboration
Accelerate go-to-market strategy
You’re facing the challenge of bringing your product/service to market quickly and with precision, but you’re unsure how to do so effectively.
Clarify and revamp your value proposition
Your business has evolved, but your current value proposition no longer reflects what you do, leaving potential customers unclear about what you offer.
Align marketing with your vision
Your marketing efforts and resources are misaligned with your business strategy, causing missed opportunities and inefficiencies in reaching your target audience.
Guidance for new marketing leaders
You are a newly appointed marketing lead, under pressure to deliver results, but without a trusted, experienced partner to test ideas and troubleshoot challenges, you’re struggling to confidently execute a winning strategy.
Refine your pitch to attract investors
You’re seeking investment but struggling to refine and sharpen your pitch, making it difficult to stand out to potential investors.